Antti Pöyskö

I’m Antti Pöyskö, a growth coach and entrepreneur from Oulu. I’ve coached the growth, finances, and ownership of SMEs for over 8 years, and before that spent about 15 years in management roles at small and medium-sized companies. My background includes a Master’s degree in Economics and Business Administration (M.Sc. Econ.) and certified board member training, on top of which I’ve accumulated hundreds of coaching and sparring sessions across various industries.

My strongest expertise lies in financial management, improving profitability, and building strategy in a way that shows up in everyday operations — not just on paper. One of my biggest strengths is leadership as a whole: both leading people and building management systems, roles, and organization so that the company also operates in practice as planned. I also understand sales and marketing well, which lets me support growth more broadly than through finance and strategy alone. I’ve also been involved in numerous corporate restructurings, where owners have prepared and carried out business sales all the way to exit.

My typical client relationships last a long time — often several years — and my clients come from all industries, with revenues ranging from 0.5 to 50 million euros. Over the years I’ve built a network of financiers, board professionals, and other experts that my clients often draw on when expertise beyond my own area is needed.

I’m also an entrepreneur myself, which helps me understand my clients’ everyday reality: decisions, risks, and growth opportunities on a practical level. I don’t speak in consultant jargon — I work from facts and data, and humor is welcome along the way. Growth matters, but life matters more.

My work produces clear goals, metrics, and a leadership rhythm that turn coaching into concrete action. I commit to owners and key roles for the long haul, so that decisions happen faster and more sustainably.

My calendar fills up quickly, so I only take on a limited number of new clients at a time — book your slot early.
My first meeting is always free, and its purpose is simple: is there concrete value in it for you from me?

In my free time I recharge with family, exercise, and good company — that’s what keeps my energy and drive high, including on my clients’ growth journeys.