Supervisors

People

Individual Coaching

I build the conditions for your company's growth in a practical, straightforward way — with your people at the center.

Tomi Ruuskanen

Growth Coach

A serial entrepreneur who knows what profitable growth really takes

Vahvuus ja intohimoalueet:
  • Company value proposition, core message, and differentiation from competitors
  • Brand design and development
  • Productization and service concept development
  • Marketing plan and annual marketing calendar
  • Event marketing
  • Goals and metrics
  • Developing and coaching new customer acquisition
  • Sales-oriented customer service (optimizing upselling and average purchase value)
  • Product and service conceptualization and pricing structures
  • Follow-up marketing and reference/referral-based sales
  • Recruiting salespeople and sales staff
  • Account/customer relationship management
  • KPI metrics
  • Critical financial metrics and key figures
  • Profitability calculations
  • Evaluating, clarifying, and competitive tendering of purchasing processes and costs
  • Management systems and their development: management team work, team and weekly meetings (in line with the Growth Steps model)
  • Ownership strategies for family businesses and training programs for the succeeding generation. Thanks to my own long background as a family business entrepreneur, I understand the DNA that’s unique and specific to family companies.
  • Business plans – growth and development plans
  • Internationalization plans, including application processes for government funding instruments (Business Finland, ELY Centre, and Leader funding)
  • Conceptualizing service business operations
  • Building an efficient yet positive company culture
  • Future outlook and board work
  • Strategy work and strategy processes, key strategic initiatives
  • Developing and building the core team/key personnel team
    • Creating and developing a positive, modern yet efficient company culture
    • Building and developing good, motivating HR management
    • Creating and developing customer service processes

I work as a growth coach because I want to share my over 20 years of experience in entrepreneurship and management team work in SMEs.

Most recently, I was a founding shareholder, CEO, and held various board positions at the Naughty BRGR restaurant chain. Before that, I worked as an operations director at a service-sector company, where over 15 years I racked up more than 3,000 travel days around the world, advancing the internationalization efforts of Finnish companies.

I thoroughly enjoy being involved in building the conditions for company growth. I myself have learned an enormous amount and received invaluable sparring from experienced business professionals, board professionals, and serial entrepreneurs, and now I want to do the same — continue helping other companies succeed and grow profitably.

Fortunately, my entire entrepreneurial journey has had plenty of failures and misjudgments along the way. Having learned from them, I feel I can speak with full confidence about both the pitfalls of entrepreneurship and the joy of success.

As a growth coach, I’m practical and straightforward. The basics — such as the business plan, leadership, and management systems — need to be drawn up and put in order first, so the growth story can begin and continue successfully. Goals need to be set high enough, and the owner, entrepreneur, management, key personnel, and staff should all be committed to them.

I believe success is earned with a gentle but firm hand. I’ve seen the biggest success stories emerge in companies where staff and their well-being are at the center of leadership and company culture. Let’s do everything possible to help everyone succeed admirably in their own role, and make sure everyone understands the significance of their work and the goals that have been set.

A positive work atmosphere and well-being among staff drive performance — employee satisfaction shows up as customer satisfaction, which in turn shows up in the company’s ability to deliver results. Success at work is assessed and measured openly and transparently, support is given on areas for development, and successes are always acknowledged with thanks.

The cornerstone of the Kasvupolut coaching approach is a brilliant step model. It’s used to define the company’s current state, set goals, and create a growth plan. The development initiatives and areas essential to the conditions for growth are identified and then advanced together. The work of a growth coach is extremely enlightening and interesting — it’s wonderful to be part of creating profitable growth and success for companies.

I’m a very social person and love networking with all kinds of people. Besides theory, I like practical examples, open dialogue, and sparring. I’m not afraid to steer companies in the right direction, and I focus only on what’s essential and necessary.

I’m a crazy home cook. I practice cooking, its cultures, and new techniques, from traditional Lyonnaise cuisine to street food. In my free time I enjoy golf and fishing. My most important “hobby,” though, is the well-rounded upbringing of my 7-year-old son — even though it often feels like the roles are reversed. 😉

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