Brand Design

Marketing Strategy

Marketing Execution

Corporate Identity

When a company's value proposition is unique and its message is crystal clear, it creates a solid foundation for all marketing execution, communications, and sales.

Eero Peurala

Brand developer, concept and corporate identity designer, and expert in marketing communications strategy and creative multichannel design.

I sharpen your company's message and design a striking corporate identity

Vahvuus ja intohimoalueet:

Strategic Marketing Planning

I help companies define:

the current state (where are we now?)
the goals (where do we want to go and how do we get there?)
target audiences (who we’re marketing to)
positioning (why us specifically?)
marketing actions and tactics, as well as metrics and follow-up.

I make sure everything being done is heading in the right direction!

Sharpening Your Company's Message

I design a company’s unique value proposition and sharpen it into an inspiring foundation for all marketing.
I define the right tone of voice for the company and create the elevator pitch and slogan.
My design work is always grounded in researched insight and a careful design process in which the client is actively involved.

Corporate Identity Design

I create a compelling and recognizable corporate identity for your company that works over the long term and across all areas of marketing.

Corporate identity design includes:

Logo (guidelines for its various versions), primary and secondary colors, primary and secondary typography, and imagery style.
Direction for the visual identity: website, digital solutions, ads, brochures, PowerPoint, videos, etc.
A graphic style guide or a more extensive Brand Book, bringing all of the above together in one place.

Marketing Execution

Based on the design work above, I implement

websites,
campaigns,
company presentations,
brochures,
trade fairs, etc.
I also put subcontractors out to tender and handle things like photo/video shoots through my extensive network of professionals.

Getting Your Company's Identity in Shape

This guide I’ve written explains concretely what things a company should get in order so that its corporate identity is clear, consistent, and recognizable.

I have over 30 years of experience in the strategic planning of marketing communications for B2B and B2C companies, including in the healthcare, construction, tourism, information, industrial, media, and education sectors, as well as for associations and federations. I have worked as an entrepreneur for over 16 years.

I plan modern marketing from digital solutions all the way to sales integration. Productization and commercializing services, developing customer experience and competitiveness, and developing and improving sales and customer acquisition are everyday work for me.

My design work is always based on thorough groundwork and close collaboration with the client. The end result is work that stands out from competitors — customer-centric, built for the long term, cost-efficient, and geared to support sales.

I also offer full implementation and draw on my extensive network of subcontractors.

As a growth coach, I’m creative, innovative, and highly goal-oriented. I’m comfortable managing large, complex wholes and enjoy teaming up with other coaches — always for the client’s benefit.

I’m a member of the Finnish Entrepreneurs (Yrittäjät), the Finnish Marketing Association (Markkinointiliitto), the Art Directors Club Europe, and Grafia.