Sales and Marketing

Results-Driven Growth

Management Team Work

I'll build your company a data-driven sales and marketing package that shows up directly on the bottom line.

Jani Kanerva

Marketing Director & Growth Coach, Partner, BBA, YJET, TKEAT, HHJ

A growth director who turns strategy into euros and keeps the business running.

Vahvuus ja intohimoalueet:

Strategic competitive advantage & board work

Clarify your company’s competitive advantage using market analyses and workshops, and elevate board and management team work to the next level.

Data-driven sales & marketing

We take full control of the entire sales funnel — from targeted customer acquisition all the way to goals, metrics, and real-time reporting.

Productization & commercialization

We shape your solutions to be compelling, fine-tune your pricing, and build a scalable go-to-market model.

Digital business

We conceptualize and standardize your digital customer acquisition, online services, or an effective remote sales model.

Sales Manager's Handbook

This guide I’ve written brings together eight key tools and operating models for managing sales in a structured way, building systematic processes, and improving effectiveness across the whole organization. Currently available only in Finnish

“When business is good and there’s money in the till, other problems get solved easily enough. But when business isn’t good and the money runs out, everything else becomes a problem too.”

Proven growth and significant profitability improvement

When the goal is results-driven growth, fine paper strategies alone aren’t enough — experience and execution capability are needed. Over the past 13 years, I have served on the boards and management teams of over 200 client companies, steering growth and development projects to successful completion. Improving business profitability and developing sales and marketing strategy are my core areas of expertise.

The results of my work show up directly on clients’ bottom line: I have created partnerships that generate new growth and significant profitability improvement. Client relationships built on long-term, insight-driven work last an average of three years, and my client retention rate is a consistent over 90%.

As a growth coach for companies, my job is to combine big visions into clear goals, measurable actions, and concrete euros — leveraging data-driven management, multichannel marketing, and sharp sales expertise.

My style and approach

I don’t believe in development that isn’t based on a clear plan and that can’t be measured. I always build my work on a systematic operating model, with clear data-based reporting for monitoring progress.

For every action, clear metrics are set so results and profitability can be continuously optimized. Responsibilities and roles are clarified through the management system, with key people guiding processes consistently all the way to completion. When execution is systematic and measurable, results follow.

Let’s start with a free strategic assessment of your company’s profitable growth!

An outside professional’s experience, perspective, and constructive challenge can be exactly the missing factor that gets your company’s growth moving forward. Our first meeting is always free and risk-free. We’ll discuss your goals and look at how we can turn them into measurable results.

Contact me to book a meeting:
Phone: +358 40 643 3522
Email: jani.kanerva@kasvupolut.fi

Free time

When my calendar allows, I recharge my batteries around mountain biking and its various disciplines. You’ll typically find me either taking photos, on a cross-country biking trail, at the gym, at floorball practice, or immersed in a good book, music, or graphic design.